After having visited the showroom, I'm quite impressed with the quality of parts used in KIA brands.
KIA has yet to come on the learning curve of big 3 who has gradually but consistently deteriorated the quality of parts offered in their respective brands over the years. The quality of paint alone in Sportage is really impressive and not matched by any of the existing products offered by big 3 these days.
KIA brand may be inferior internationally against these 3 Japanese companies, but here in Pakistan we should judge KIA based on the quality Pak Suzuki, Atlas and Indus is giving us. That would be a much fairer and relevant comparison.